Two decades of design experience — and counting.

I'm Adam Gardefjord, a UX & Product Designer with over 20 years of experience across healthcare, public services, and digital platforms. I work embedded in cross-functional teams - in the sprint, in the engineering review, in the decision - not just delivering designs from the outside. The through-line across everything I've built: products that earn their place by actually changing something.

How I Work

I design to ship, not to finish. That means I care less about comprehensive flows and more about whether something genuinely changes a behavior, removes a friction, or helps someone do something they couldn't do before. The smallest useful version of an idea - the one you can test on Tuesday - teaches you more than the perfect one you're still refining in three weeks.

I think of my role as product design, not just UX. That means I'm as responsible for what we build as I am for how it looks and works. I take ownership over problems, not just screens - shaping priorities, writing briefs, and following up on outcomes after something ships.

Some of my most formative work has been designing under serious constraint: for users with limited formal education, low data access, and a phone instead of a laptop. That context strips out comfortable design assumptions and forces you to be genuinely clear - not just visually tidy. I find that kind of challenge more interesting than most.

My process isn't linear. It moves from insight to hypothesis to something shippable, then loops back from what we learn. I use AI throughout - for synthesis, writing, generating variations, stress-testing logic - not as a shortcut, but as a way to stay in a thinking-and-making rhythm rather than a thinking-then-making one.

If any of this sounds like what your team needs, I'd like to hear about it.

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