Vem? – Stina Wirsén

Publishers were struggling to find sustainable business models for children's books in digital formats. The challenge was to maintain the artistic integrity of Stina Wirsén's work while creating a commercially viable digital product.

I worked closely with Stina to adapt her books into an interactive format. The process involved recording narration, adapting illustrations for digital display, and creating simple, intuitive navigation that young children could handle. I focused on preserving the books' charm while adding thoughtful digital interactions.

The app became Bonnierförlagen's highest-revenue digital product at the time, proving that quality children's content could succeed in the app market. We found a sweet spot between preserving the original work's integrity and adding digital value.

Success in digital publishing comes from respecting the original work while finding the right business model. Simple, thoughtful interactions often work better than complex features, especially for young users.