Making Accounting Simple

Designed an intuitive cloud-based accounting concept to make bookkeeping accessible for everyone.

Problem

Accounting can be intimidating for non-experts. bfree aimed to create a simple, cloud-based solution that anyone could use.

Approach

Through research and collaborative workshops, I identified core user needs and streamlined workflows. I designed and tested interactive wireframes with users, then developed a cohesive visual language that supported the concept's approachable identity.

Outcomes

The project delivered a tested concept, functional specifications, and visual identity that helped secure funding. Today, the bfree service is live, built on the foundation we provided.

Lessons Learned

Building a product from scratch isn’t just about great UX or UI—it’s about delivering real value. Iterative development is key, but so is guiding stakeholders in the right direction, ensuring the team, client, and management stay focused on what truly matters.

Wireframe sketches showing simplified layouts and workflows for a cloud-based accounting solution. — Early wireframe concepts focused on streamlining workflows and simplifying the user experience.

Sitemap diagram showing the hierarchical structure and user navigation paths for the cloud-based accounting platform. — Sitemap outlining the structure and navigation of the accounting platform.

Screenshot of the final desktop design for the cloud-based accounting platform, featuring a clean and user-friendly interface. — Final desktop design showcasing an intuitive and approachable user interface for the accounting platform.